A study has shown that a huge 95% of customers say that ‘kerb appeal’ is the main influence when deciding whether to enter a store. Kerb appeal is a term used to describe how attractive a shop is from the pavement outside. On average it takes consumers just 8 seconds to make a judgement on your business. Therefore, the external appearance of a shop can make you stand out from competitors and could make a huge difference to sales in the current retail market. Check out our top tips for boosting kerb appeal below.
- Walls
As external walls that have been neglected will likely show the first signs of wear and tear, a fresh coat of paint can make a big difference to the business. It can also help protect the building from the elements. Sun can cause discoloured spots and UV damage, whereas rain can cause rot, water stains and peeling in the paint.
- Roof Maintenance
A tired roof can give a dilapidated look to a business. We recommend asking a roof specialist to replace any missing tiles or fix any leaks as soon as you notice them. Also getting them professionally cleaned with a pressure washer will keep your roof looking new.
- Lighting
A great way to improve the exterior of your property is to add some lighting to the doorways and windows. This can help highlight these features to make them more inviting to consumers.
- Doors and Windows
Dirty windows, broken shutters or chipped door frames can make your business look rundown. Refresh these features by cleaning periodically and by neatening up with a lick of paint. Be careful to keep your lines straight as it’s all in the detail!
- Accessories
Creating a friendly shopfront is key to attracting customers. Once you have the main points sorted, adding some finishing touches such as a welcome mat or greenery can really give your business an edge. Make sure to keep window displays up-to-date, bright, and colourful. Don’t forget to replace any worn out signage immediately and continue the upkeep by sweeping leaves and dust away from the doorway.
These tips are some sure-fire ways to boost the kerb appeal of your store, attract new shoppers, and increase sales. At GME Painting, we are experienced with all types of external painting jobs and are on hand for advice whenever you need it! If you have any questions about our services or need some help, contact us here or give us a call on 01924 723723.